Vision + culture
Craig Rose
Craig holds the founding vision, story and cultural direction for Your Health Is Your Wealth and its expressions across media, music and real-world experience.
Asheville, North Carolina
About Your Health Is Your Wealth
Your Health Is Your Wealth is the human-wellness framework and operating company where conscious living, embodied healing, culture and technology become one usable path.
The aim is not another wellness directory. It is an integrated experience that can connect David Dame's Daily DAO work with Joda Williams' whole-person healing approach, supported by human guidance and personalized technology.
The operating center
YHIYW is led creatively and programmatically by Craig and Joda. David's role is a proposed appointment, not a completed hire or confirmed governance position.
Vision + culture
Craig holds the founding vision, story and cultural direction for Your Health Is Your Wealth and its expressions across media, music and real-world experience.
Human + healing system
Joda brings whole-person practice, embodied healing and human guidance into a framework designed to meet people where they actually are.
Proposed operating head
David is the proposed operating lead across Your Health Is Your Wealth and Spiritual Plants—bringing implementation, dealmaking and private-equity discipline while participating in the creative.
The structure
Two core operating companies
YHIYW + Spiritual Plants
Independent company · coordinated capital process
Third Wave Foods · Robert Davis + Loren Wallis
Raises alongside the two core companies while retaining its own ownership, cap table, use of proceeds, diligence and definitive documents.
Inside YHIYW
Records, publishing and events—born in Sedona and now based in Asheville—turn the framework into music, pop-ups, retreats and secret shows.
Core company partner
A core Signal Stack company grounded by foundational co-founder and product authority Guy Rocourt, with Brandon Stewart as the priority executive hire and proposed President & CEO.
Independent company · coordinated raise
Independently owned and led by Robert Davis and Loren Wallis, with its own capitalization and documents while raising alongside the two core companies.
Mission stakeholder
The nonprofit mission layer expands access, reciprocity and land stewardship. Founder-equity commitments remain subject to final documentation.
Core operating + build group
David Dame · Craig Rose · Guy Rocourt · Brandon Stewart · Sean Dame
David is the proposed operating head. Guy is Spiritual Plants' foundational co-founder and product authority. Brandon is the priority executive hire and proposed President & CEO. Sean builds alongside David, Craig, Guy and Brandon across product, brand, creative, commerce and activation.
Shared creative team
Patricc Reed / Post It Pat · Jackson Averett · Jamie Tanzer · Joda Williams
Joda also separately holds the YHIYW whole-person methodology role.
Featured artist + collaborator across all things
Kenny McCormick
Explore the public framework here, then enter the private room for the behind-the-scenes build and investment conversation.
Enter Wake Up and Heal